FREE EVENT
Sandy Cheema is a Marketing Director with over two decades of experience in crafting cutting-edge global campaigns for some of the world's most prestigious brands, including Netflix, Warner Music Group, Mercedes-Benz, and the BBC. Her expertise spans both the film and music industries, where she has successfully led campaigns for high-profile artists including Drake, Wiz Kid, Calvin Harris, and Disclosure, achieving over 11 global hits and generating over $25 million in global sales. Sandy has also been at the forefront of leading global blockbusters at Netflix, such as "Red Notice," "The Gray Man," and "Don't Look Up," totaling 1 billion views worldwide.
In addition to her corporate roles, Sandy founded her own creative agency, Movie Geeks, in 2011. Through Movie Geeks, she has led experiential events, private premieres, and curated original content for film distributors such as Universal, Disney, and A24. Her impressive portfolio of collaborations includes working with renowned talents like Nas, Riz Ahmed, The XX, and ASAP Rocky, and across titles including "Uncut Gems," "Get Out," and "Jurassic Park."
Sandy's diverse experience in the entertainment industry has enabled her to spearhead global brand campaigns for Mercedes-Benz, Nike, Tag Heuer, and Balmain. As one of the leading marketers in the UK, she is never afraid to take a risk and try something new.
Synopsis;
Don't Box Yourself In. A look across Sandy's career in Film and Music and how she navigated both worlds at the same time when not many were. This includes building relationships, creative ideas, taking risks, taking no for an answer and believing in yourself.